Estratégias de comunicação no combate às arboviroses do Programa de Saúde na Escola em Campina Grande-PB

Abstract

Communication strategies are fundamental for promoting health in the implementation of educational programs in public schools in the arboviruses context. Hence, the aim of the work was to carry out a case study about the PSE in Campina Grande with emphasis on the Program's health communication strategies and actions in regard to combating the dengue, Zika and Chikungunya arboviruses. Therefore, it was necessary to identify the material used by the PSE for health campaigns, especially involving arboviruses; accomplish a survey of PSE actions in schools; discuss PSE action strategies; and propose a booklet on the arboviruses theme for use by the PSE in schools. A case study with qualitative approach was fulfilled in three phases: the first one was the case choice to be analyzed; the second phase referred to data collection; and the third encompassed the data analysis and interpretation. In view of this, the materials used by the PSE for health campaigns involving arboviruses were identified, such as educational pamphlets and models of the mosquito that causes dengue; and the survey of PSE actions in schools, such as giving lectures, explanations through displays and the use of puppets. Based on the discussion of the strategies adopted by the PSE and the identification of the need for communication material that addresses the theme with a more illustrative approach for children, an educational booklet entitled “All against arboviruses” was proposed, with information about the mosquito characteristics, disease symptoms and preventive measures. It is realized that the educational product proposed by this work fills the gap of an illustrated booklet produced specifically for children in the program's actions to combat arboviruses in Campina Grande.