Rádio e políticas de saúde: o combate às arboviroses em Campina Grande

Abstract

This research analyzed the relationship between radio journalistic programming and the development of public health policies to combat arboviruses, in Campina Grande, Paraíba. Thus identifying the role of radio journalism for Regional Development in the face of public health problems in combating Dengue, Chikungunya and Zika, and the absence of the State. To this end, we observed the newspaper Correio da Manhã, from Rádio Correio 98.1 FM, a morning newspaper with a focus on service provision (service journalism), with emphasis on its role in informing, communicating and educating the population when it comes to health. The media play an essential role in being understood as a space for speech, where it is possible to identify and seek solutions to the problems that afflict certain groups in society, and through this vehicle they give opinions, demand and seek effective solutions to the challenges faced. daily in the pursuit of social well-being.