Análise das políticas públicas de turismo do municipio de Campina Grande -PB

Abstract

ABSTRACT Campina Grande is a city in Paraíba that is nationally recognized for its tourism events, more specifically, those related to the June festivities of São João. However, besides promoting the “Biggest São João in the World”, the city has other important products in its tourism sector, supported or promoted by the municipal political administration. In this context, we sought to investigate the public tourism policies in this city, in addition to analyzing how the municipal government, through the agency that manages tourism, the Secretariat of Economic Development (SEDE-CG), acts about the main tourism products. The methodological procedures consisted of collecting data published on portals, such as the IBGE 2022 Census, IBGE Cities Portal, State Data Platforms (GDP of Municipalities and PBTur), Municipal Transparency Portal, and research pages on the history of tourism events in the municipality. In addition, important municipal legislation on tourism, local tourism promotional material, minutes of the Campina Grande Municipal Tourism Council (COMTUR) and a Microsoft Power BI data platform produced by SEDE itself and the 6Sigma research institute on economic and tourist occupancy data were collected directly from SEDE-CG. A qualitative analysis of the municipality's public tourism policies was carried out using figures, tables, and graphs produced in Excel. The main results showed that in theory, through its legislative production and existing bodies such as the aforementioned COMTUR and FUMTUR (Municipal Tourism Fund), the municipality has the potential to establish good policies that strengthen tourism and local development in economic, collective, social and cultural aspects. However, until this study was carried out, these laws and bodies lacked greater effectiveness in practical application. It was observed that the city's tourism is marked by the events segment, with a strong seasonal characteristic, with emphasis on the focus on publicity by the municipal government and on supporting events through incentives. The data presented confirm a greater preponderance of São João and a lesser influence of other events such as Natal Iluminado and Carnaval da Paz, at least concerning hotel occupancy. It is concluded that more studies are needed on the social and economic impacts of tourism in the city. Keywords: tourism; public policies; events.