Tensões midiáticas (ou conflitos de mediação) entre a comunidade e a gestão pública – A agenda do Calendário JPB

Abstract

When the media press public management by determined action, asking, including a period marked to its resolution would be interfering with the autonomy of the proposed planning for a particular territory? The media in disseminating social problems creates conflict between the government agenda and the population? This study presents the research results on the "Calendário JPB" aired on TV newscast JPB - 1st Edition, TV Paraíba, Rede Globo affiliate in Campina Grande-PB. The object of study is presented as a proposal in which the viewer characterizes itself the reports of the issuer of the problems experienced in their community, which in turn would make for and he revindication to public officials. So it is analyzed, generally as Service Journalism can be one of the actors who influence and / or press the state to schedule actions of interest and the contributions of “Calendário JPB" for those involved in the reports communities are the structuring or immediate type, that is, if there was some sort of planning or not. The research is descriptive-analytic nature and is based on literature and field research. We review the television picture productions since 2011 (the year it was started) in 2015 were 37 reports assessed, always being a chosen per month, to give more breadth to research. In the evaluation, at first we describe the kind of social demand, the neighborhood, the result given by journalists (resolved or unresolved) and type, in a second moment we observe that the claimed actions are structuring or immediate. The result of the research points to works that most often proved immediate and leave no significant changes and / or planned for the future of communities. The research also resulted in an inventory of common social demands, which become guidelines for the local media.