Os caminhos do frio no desenvolvimento do brejo paraibano

Abstract

One way to regional development in the micro is the Brejo Paths Cold Event - Cultural Route, where it seeks to disseminate the regional culture by selecting a set of artistic, cultural and natural elements of the region. The object of this research is the Paths of the Cold - Cultural Route in the microregion of the heath in the state of Paraíba. Through this perspective is necessary to understand that the scripts are a sequence of activities that demand a certain set tourist experience and what are those reasons that guided the choice of script, among other possible central elements in the construction of tourist routes. Thus, the research problem is to understand how is the process of regional tourism development in the microregion of the Brejo from the Project Paths Cold - Cultural Route. The overall objective of the research is to analyze the relationship between the representations and actions of different agents involved in Rota Cultural Paths Cold and its implications for regional tourism development. The methodology used in the research was qualitative and the method was discourse analysis (LEFÈVRE & LEFÈVRE, 2005) and social representations from the work of Moscovici (2009). The agents searched are the institutional agents, such as Sustainable Tourism Forum and the Heath Paraiba SEBRAE; the departments of tourism and culture of the cities of Sand, Banana, Sawmill, Alagoa Grande, New Alagoa and pylons; the PBTUR; associations and entrepreneurs in the region linked with Route Paths Cold. The relevance of this research is to meet regional development originated from the cultural tourism through the Paths of the Cold project - Cultural Route as well as the connection between social representations, actions and relationships between the different actors involved in the construction process Route. Was analyzed, the geographic area of the heath is a space that is being reconstructed from its cultural and economic potential for tourism development, social representations of agents and actions aimed at tourism development. Was completed in the research, the Heath is an area that is being reconstructed from its cultural and economic potential for the development of tourism, also the social representations of agents and actions aimed at tourism development.