O ensino da produção discursiva da propaganda política

Abstract

This dissertation presents the result of an applied research that investigates the discursive production of political advertising in Portuguese Language Teaching in the 3rd grade of High School. The problem question that promoted research movements was: how is the discursive production carried out in the teaching of the Portuguese language? This questioning arose through the appreciation of texts, produced by high school students, who were unable to inform the events they intended and were not critical. This research is characterized as qualitative, with an ethnographic basis for presenting, according to Moreira and Caleffe (2006), a holistic view of the observed object, in this research the teaching of language, and also as an action research for having sought to promote changes in the investigated space through the application of a teaching plan. Documentary for carrying out analysis in official documents that guide the teaching of the language, PCN (BRASIL, 2000) and BNCC (BRASIL, 2018) of High School and bibliographic for the study in discursive theories. A diagnostic questionnaire was applied and participant observation was developed. The corpus consists of the notes and observations made in the participant observation, the responses of the 05 (five) students to 1 (one) diagnostic questionnaire, the initial productions and the discursive productions of the students, the genre chosen to be produced was political advertising. The general objective is to enable discursive production through the recognition of the statement as an event. The specific objectives are: a) to verify the teaching behavior, in the documents that guide the teaching of Portuguese, specifically, the practices of textual production; b) enable the production of political propaganda through statements; c) to elaborate a teaching plan that prioritizes the statement for the discursive production. For the development of the research, we chose to work with the contributions of Foucault (1996) on the notion of discourse as a set of statements, a practice, which is carried out in a controlled, selected, organized and redistributed way by procedures that have the function to conjure up powers and dangers, to dominate its random event in the quest to evade its heavy and materiality; of enunciation, according to Foucault (2008), as a function of existence that is linked to signs and from that function it is possible to have an understanding about a possible analysis if they make sense or not and what kind of act can be performed in their formulation. Deleuze (2005) states that the statement is not immediately visible, it does not have a manifest form as a logical sequence. It is at the same time neither visible nor hidden. As a result, texts were obtained that started to meet the social needs of effective use of language because they were produced through historically constituted statements.

This dissertation presents the result of an applied research that investigates the discursive production of political advertising in Portuguese Language Teaching in the 3rd grade of High School. The problem question that promoted research movements was: how is the discursive production carried out in the teaching of the Portuguese language? This questioning arose through the appreciation of texts, produced by high school students, who were unable to inform the events they intended and were not critical. This research is characterized as qualitative, with an ethnographic basis for presenting, according to Moreira and Caleffe (2006), a holistic view of the observed object, in this research the teaching of language, and also as an action research for having sought to promote changes in the investigated space through the application of a teaching plan. Documentary for carrying out analysis in official documents that guide the teaching of the language, PCN (BRASIL, 2000) and BNCC (BRASIL, 2018) of High School and bibliographic for the study in discursive theories. A diagnostic questionnaire was applied and participant observation was developed. The corpus consists of the notes and observations made in the participant observation, the responses of the 05 (five) students to 1 (one) diagnostic questionnaire, the initial productions and the discursive productions of the students, the genre chosen to be produced was political advertising. The general objective is to enable discursive production through the recognition of the statement as an event. The specific objectives are: a) to verify the teaching behavior, in the documents that guide the teaching of Portuguese, specifically, the practices of textual production; b) enable the production of political propaganda through statements; c) to elaborate a teaching plan that prioritizes the statement for the discursive production. For the development of the research, we chose to work with the contributions of Foucault (1996) on the notion of discourse as a set of statements, a practice, which is carried out in a controlled, selected, organized and redistributed way by procedures that have the function to conjure up powers and dangers, to dominate its random event in the quest to evade its heavy and materiality; of enunciation, according to Foucault (2008), as a function of existence that is linked to signs and from that function it is possible to have an understanding about a possible analysis if they make sense or not and what kind of act can be performed in their formulation. Deleuze (2005) states that the statement is not immediately visible, it does not have a manifest form as a logical sequence. It is at the same time neither visible nor hidden. As a result, texts were obtained that started to meet the social needs of effective use of language because they were produced through historically constituted statements.