A diplomacia midiática no Governo Dilma Rousseff (2011-2016): a relação do Estado brasileiro com a imprensa internacional

Abstract

This dissertation analyzes the use of media diplomacy in foreign policy in the government of Dilma Rousseff (2011-2016) based on the theoretical reflections on the subject, as well as the information available in the institutional channels of the Brazilian government on the investments made in the sector in order to verify how the State used the media resources to dialogue in the international system. Thus, it was decided to use in this research the concepts of media diplomacy used by Gilboa (2001, 2002, 2009) and authors such as Beltrão (2015), Mattelart (1990), Elias (2006), Baena (2007), Valente (2011), Burity (2012) and Nogueira (2016); in order to establish a relationship between the studies involving Communication and International Relations in Brazil. The first chapter deals with the theoretical question about the recognition of the media as a new actor in International Relations, highlighting the influence of the media under public opinion and its involvement in the decision-making of governments in the practice of foreign policy. The second chapter seeks to analyze the involvement of the media in Brazil's diplomatic affairs with the proposal to enrich the discussion about the use of the media as diplomatic channels, to contextualize the country's diplomatic tradition, and to gather data on how the Dilma government used the media as an external policy tool. The third chapter analyzes the relationship between theory and practice from three concrete cases in which the Brazilian government used the mass media for diplomatic purposes. From the examples analyzed, namely, the Football World Cup (2014), the impeachment process of the former president (2016), and the US espionage allegations to Brazil (2013), it was possible to perceive the use of the media as a diplomatic resource, albeit to a greater or lesser extent at different times, underscoring the government's concern to broaden channels of contact with foreign audiences in order to influence decision-making in the international arena.