Literatura eletrônica: videopoema e videonarrativa, novas resistências à máquina capitalista

Abstract

Although capitalism appropriates the language of video to construct subjectivities, putting into circulation models of desires and models of subjection, contemporary literature often uses the mixed semiotics of the audiovisual to potentially produce new becomings beyond subjection. An example being the basic hypothesis of our research. With this same culture of canvases, poets have routes that may just become rust in the gears of machinist capitalist assemblages in the way of the creation of problems of language as an inalienable vector of poetic practice. With the objectives of confirming our basic hypothesis while answering the problem of subjection and submission of subjectivity production under the contemporary capitalism discussed by Maurizio Lazzarato, we dialogued with authors who have studied the changes that literature has assumed in the present time. Literature becoming, what some have called, electronic literature (as is the case of Hayles, Bellei and Murray). These researchers allowed us to analyze the literature far from the traditional concept, but rather from the emergence of a new digital technology, which allows the reader to enter the narrative, leave his mark, and build his narrative trajectory using hypertexts. It was the theoretical framework needed to understand literature in cyberspace, with a multiform plot capable of expanding to other media in an inter-media relationship, without ceasing to be literature. The relevant media in hypermodern times, the video, extended the possibilities of poetic production, allowing the artist to elaborate works through the use of mixed semiotics. Dubois presents us with detail which he believes to be a theory of the aesthetics of video, since this media has its own unique characteristics. With this theoretical scope, we dialogue with Lazzarato aiming to expose in what way the capitalist machinery appropriates the mixed semiotics to produce its own subjectivities for its maintenance. The concepts of this theorist, based on Deleuze and Guatarri, of individuated subject, social subjection and machinic servitude were useful for the analysis of the video-poem "Pessoa". In this sense, we explore the poem as rust on machinery, resistance to the dominant subjective process, vanishing points of the capitalist centralizing axis. Our efforts are made to understand the multiplicity present in the electronic literature, while turn our focus to the relationship between literature and video. We understand that the authors appropriate the mixed semiotics of the video to consciously reach the readers' subjectivities, maximizing the artistic making. It comes to the point of saying, without the verbal language, resistance to the tyranny of letters, balancing them in sounds, colors, forms, rhythms and movements that were not inscribed in the dominant subjective.