Comunicação pública na pandemia: perspectivas e contribuições nas instituições e no desenvolvimento regional.

Abstract

This study analyzes the public communication of the State University of Paraíba (UEPB) during the Covid-19 pandemic from 2020 to 2022, emphasizing its contributions to regional development and alignment with Sustainable Development Goal (SDG) 16, which aims to strengthen effective, accountable, and transparent institutions. The primary objective is to understand how UEPB, a public higher education institution located in Campina Grande-PB, structured its communication strategies across its eight campuses to engage with society and address the challenges imposed by the pandemic, thereby contributing to mitigating social and political issues and providing insights for future crises. This study adopts an exploratory and descriptive methodology with a qualitative approach, including document analysis and employing Bardin’s (1977). The research highlights how UEPB redefined its teaching, research, and extension activities, acting swiftly and responsibly, thus reinforcing its role in regional development and combating misinformation. At the same time, it underscores the importance of effective public institutions committed to social responsibility, aligning with SDG 16 to foster institutions that promote peace and social inclusion