O Peiex como programa de estímulo à cultura exportadora das empresas de algodão natural colorido da Paraíba

Abstract

Natural colored cotton, a raw material linked to the culture and economy of the State of Paraíba, has unique marks. This product displays a recognized potential to generate added value in the international market. Part of the specialized literature dedicated to the analysis of export potential in the generation of growth indicates that a product with these characteristics can contribute to the economic growth of the State of Paraíba. One of the obstacles pointed out is the lack of knowledge of businessman when it comes to the export process and its channels. This weakness prevents the start of the export process and bar access to the foreign market. That said, the general objective of this research is to understand how PEIEX can stimulate the export culture of companies in the colored natural cotton sector in Paraíba. To contemplate it, qualitative research will be used with the use of quantitative instruments, in addition to conducting questionnaires with companies in the cotton and textile production sector in Paraíba scenario.