O Instagram como integrante do desenvolvimento local de Campina Grande-PB

Abstract

This scientific study, which understands the internet from the cyberculture, in the aspect of network virtualization of economy, society and culture, and the importance of the participation of the use of Instagram as a sales strategy in the market and in local endogenous development, has as central objective to expose the changes produced by Instagram in the scope of local development in the municipality of Campina Grande-PB.A field research of quantitative-qualitative approach was developed, in exploratory modality, mediated by the use of the R software, in the RStudio interface, in version 4.2.3, involving shops that used Instagram in their trade period from 2020 to 2021.Such context contributes with the chosen bibliographic referential that is also recognized in the contribution of secondary data.With the emergence of the digital market, it is noted a new form of capitalism that generates investments in platforms aimed at bringing the entrepreneur closer to the business consumer customer. Internet trends were also analysed, the virtual sales space in the endogenous context for commercial purposes and the preferences among the most sought after and consumed products in the city's shops. The results obtained show that the use of Instagram by the 44 shops studied generates a positioning in local development as a competitive strategy of income generation and experience that brings benefits of cost, billing and is aligned with local economic activity.