A cachaça e o desenvolvimento turístico: uma análise das representações do espaço e dos atores envolvidos na atividade turística no brejo paraibano

Abstract

he cachaça goes through a revaluation process in Paraiba in which new representations and symbols are being (re) constructed and naturalized as a traditional drink. One of the elements for the (re) valuation of cachaça is the recognition of the same drink as genuinely Brazilian, implying cultural, historical and planting differentiating it from other spirits. This new symbolic representation given to the cachaça makes this distillate relates to regional tourism. In this context, the aim of this work is to understand how the redefinition of cachaça is related to regional development and tourism in Brejo. The theory was applied to the symbolic sites of belonging, economist Hassan Zaoaul, being used to analyze the concepts of space construction and representation. The research was qualitative interviews with semi-structured interviews with a sample of mill owners, members forum Tourism Brejo and people over 50 years living in the area. In analyzing the interviews we used the theoretical methodology of social representations Moscovici. For the realization of historicizing, we used the literature review, oral history and memory in the light of cultural history. Reconstructed version of the production of cane sugar Fen, including mills, installation, performance and decline of the mills that process. Subsequently, we analyze the construction of space and representations arising out of, seizing representations about: development, tourism development and the cachaça. Cachaça is replaced by a new look, a new concept of consumption is reflected in the form of production, where they establish quality standards that attest to its purity and establishing as fit for consumption. In this context, devices that are traditional, such as the Green Mill Pond, had to adapt to the new requirements to remain on the market. Other devices have emerged that moment revitalization of cachaça, like the Triumph engine, but with the traditional label. At the same time that this process occurs valuation of cachaça, the devices are suitable for tourism and the resulting transformations in the space to attract tourists seeking spaces reconstructed as traditional.